In many ways, running a law firm is just like running any other business. One such was is the law firm’s dependence on marketing to attract and retain customers. Thankfully there are many different marketing techniques a law firm can employ to help improve its image and bottom line. Take a look at some of the most effective law firm advertising ideas and business developing ideas.
Include High-Quality Content on Your Website
The content of your website should consist of written words, videos, graphics, white papers, etc. The written portion of your website makes everything else fall into place. When your written content is on-point, it creates a strong base for the rest of your content, and ultimately your business. If you do not have the time to create strong content yourself, be sure to hire someone to write it for you. Once you have a good handle on your written content, it is time to tackle the other forms. It is imperative to tie your other types of content into your written words. That way your website retains a cohesive nature.
Make Sure Your Marketing Efforts are Measurable
As a lawyer, your main concern is winning cases and otherwise serving your clients. So, marketing efforts usually do not take the forefront. In fact, many lawyers do not know how to determine if their marketing efforts are working. That can result in a lot of wasted money on marketing that does not work. So, it is important to have a way to measure your results and stop using efforts that are not working for your firm.
Start With Your Current Clients
You already have a relationship with your clients, you have established trust with them and they already spend money with you. Try to get to know them better by cultivating a relationship with them. The closer of a relationship you can build with your current clients, the more they will use you when they need a lawyer and the more likely they will be to refer you to their friends and family.
Get Active in Trade Associations
A great business development idea is to get involved in trade associations. An even better idea is to get onto the Board of Directors of at least one association. Think way beyond being a part of the bar association, and instead aim for trade associations that have potential clients as members. When you become a part of an association, become as involved as you can by volunteering at events, contributing to the newsletter, or helping in any other possible way.
That way, you are frequently in a place to associate with people who can easily become a source of income for your firm.
If you have questions about how to market your law firm, contact DL Marketing today.