For today’s law firm, advertising can be a challenge. There are so many possible ways to get your name out there, that it’s hard to know which ones are the most effective. The tried-and-true methods of the past — TV and billboards — are still expensive, but are they really worth it? In short, no. With today’s technology, you have a much more effective — and much cheaper — means to advertise at your disposal. I’m talking, of course, about the internet. But how do you do that effectively? What is the most effective internet marketing for commercial law firms?
It’s All About SEO
SEO, or Search Engine Optimization, is a necessary concept to understand when talking about internet marketing for attorneys. When a potential client does a Google search, they get thousands, if not millions, of results. When looking at these results, most people never make it off the first page, so it’s very important to make sure your firm shows up at the top of the list. To do this, you have to optimize your site for search engines. How? There are a couple of things you can do:
Think About Keywords
Search engines run on keywords. Keywords are simply words or phrases that the search engine uses to find relevant results. The more keywords, the higher the result. This means that, on your website, blog posts, or other internet content, it’s necessary to include relevant keywords often.
New, Fresh Content
Another thing that helps boost your firm in the results is new, fresh content. Google and other engines look at internet content and give priority to websites that look they are active, rather than ones that haven’t been updated in years. This means that having a regular supply of fresh content (typically, in the form of a regular blog) can not only give potential clients something to read, but also can help boost you in the results as well.
Make Your Content Consistent
A third thing you can do is make sure your information is consistent. Regardless of the number of digital fronts your firm maintains — website, facebook, twitter, etc. — you need to make sure that the contact information is consistent. So, your name, phone number, mission statement, address, whatever all needs to be exactly the same. This consistency of information will help search engines recognize that they are reporting results from the same firm, and give it a higher priority.
These tips barely scratch the surface when it comes to internet marketing for law firms. If you would like to know more about improving your digital presence, please don’t hesitate to contact us!