While word of mouth continues to reign king of effective law firm marketing techniques, modern technology and innovative strategies boost the impact of this age-old method. Getting the word out about your services quickens with digital options.
You may hesitate to tackle such strategies. However, increased competition nearly dictates that you do if you want to succeed. As more law firms establish a website, post on social media and increase content, you will need to find a way to stand out.
Let’s consider five effective law firm marketing techniques to get your firm on track.
Modernized Website
Updating your firm’s website keeps prospects from clicking away to the competitor. Boosting site speed benefits users and SEO. In truth, every second counts. Improving the user experience also positively impacts lead conversion. Simple changes in navigation and calls to action for instance significantly impact conversion rate.
Relevant, Longer Content
Google and readers lean toward well-written, skimmable, longer content pieces. Partnering lengthier with a few shorter articles reaps the rewards of both worlds. Frequently asked questions provide a content basis for articles with depth and length. This quality content informs readers and builds trust. And, be certain to include a call to action on every page.
Visual Content
Lengthier copy benefits from images and videos to encourage skimming and offer a visual rest from the text. Infographics, videos, graphs and other visual content improves Google metrics by increasing views and user time on a page as well as decreasing bounce rates. Consider using testimonials and case results to engage readers and get your message across to the audience.
Social Media Campaigns
Connecting with friends old and new across social media platforms continues to grow in impact. Use these outlets to gain law firm exposure, keep in contact with clients and stay informed on industry news. Leads and prospects are collected by engaging followers around your posts. Be careful to understand social media marketing law to guard against issues.
Online Reviews
While neighbors and family share the names of reputable attorneys with one another, this concept goes digital with online reviews. Sixty-eight percent of Internet users admit positive online reviews boost the chance of using a service. By gathering reviews, responding professionally to negative feedback and using a review tool, your firm takes advantage of this technique.
Employing these effective law firm marketing techniques magnifies the audience reached by world of mouth. As you put your message out, be aware of social media marketing law and other caveats to ensure your hard work is not undone by oversights.