These days, just about every business has a website. It’s a fantastic way to do business and increase your company’s revenue. However, running a website does come with costs. So, it is important to know what your return on investment (ROI) of it is. Here is an easy way to determine the ROI on your...
Read MoreWith any business, it’s important to understand how people find your law firm. Without a doubt, the most important tool for any business these days is Google. Because it’s everyone’s go-so search engine, the results that a Google search produce can basically make or break a firm. If you would like to make sure you...
Read More2017 has seen the recent digital trend continue in virtually every walk of life, and the legal business is no exception. As attorneys are looking for ways to build their client base, it’s important for them to remember that the old ways — billboards, TV spots, and radio — don’t really cut it anymore...
Read MoreClients are the lifeblood of any law firm. But, often a firm can be so focused on winning cases that they neglect the other needs of their clients. Unfortunately, this practice tends to result in losing repeat business and referrals. The best way to remedy this situation is to manage your client relationships better by...
Read MoreThe “one-to-one”, or 1:1, marketing approach is a strategy that emphasizes a firm’s relationship with customers and clients. It is based on the idea that engaging in personal interactions with clients will help to foster customer loyalty This approach often allows the law firm to treat every client like he or she is the only...
Read MoreJust like any other business, marketing is at the core of your law firm. Advertising strategy for legal firms is similar to other businesses, but does have a couple more considerations. A large part of brand building for law firms is your online presence. The Internet is where people go to research you and your...
Read MoreIn many ways, running a law firm is just like running any other business. One such was is the law firm’s dependence on marketing to attract and retain customers. Thankfully there are many different marketing techniques a law firm can employ to help improve its image and bottom line. Take a look at some of...
Read MoreNo matter what kind of business you’re in, it’s important to have an effective marketing strategy in order to attract new clients or customers. There are many pieces that contribute to forming an effective marketing plan. The question of how to get new clients for a law firm is an important one. Implement the following...
Read MoreWhile word of mouth continues to reign king of effective law firm marketing techniques, modern technology and innovative strategies boost the impact of this age-old method. Getting the word out about your services quickens with digital options. You may hesitate to tackle such strategies. However, increased competition nearly dictates that you do if you want...
Read MoreDisability lawyers are not like other lawyers, therefore Social Security disability marketing of your firm is not like marketing any regular law firm. There are several key aspects that set SSD law firm marketing apart. Compassion: Disability lawyers must have compassion for your clients, and your marketing must portray that. The process is long and...
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