Real Estate Agency Marketing
If you’re a real estate agent looking for marketing ideas or marketing help, then you know that you’re in a competitive market. Real estate is flooded these days, both with buyers as well as agents, so getting your name out there and in front of people’s eyes can be difficult. Even experienced sellers can find this to be difficult, and new agents struggle even more. This is why taking the time to invest in marketing can really pay off in the long run. And while word of mouth is still the most effective way to get business, there are other avenues of marketing to try:
- Email Marketing
One of the oldest, and most reliable, forms of digital marketing is through email. By sending out regular emails to a dedicated list, you can do a pretty good job of keeping your name in people’s minds. And while maybe they don’t’ need a realtor right now, the odds are that someone they know will, at some point. Of course, email can also be annoying, so make sure not to overdo it, and pay attention to people who ask you to take them off of their distribution lists.
- An up-to-date mobile-friendly website
Of course, most people today are using the web to find services such as real estate agents, so it’s important to have your business be as web-friendly as possible. And since most people browse on their phones more than any other device, having a mobile-friendly site is crucial. Thankfully, many site-building services offer mobile options that can make it easy to develop an attractive site. Or you can spend a little more to have your site tailor-made to help it stand out.
- Remembering SEO
Keeping the internet in mind, it’s important to remember that everyone else is also trying to market online. Knowing the tricks of SEO (search engine optimization) you can really boost your site in the various search rankings, which means more chances for potential clients to see your site and click on your links. Otherwise, you run the risk of being buried pages and pages back, and almost no one will find you.
- Social Media
The other form of online marketing that is necessary in today’s digital marketing is social media. Twitter, Facebook, Instagram — buy spending just a few dollar on these platforms, you can pay to have digital advertisements regularly pop up in people’s news feeds. These ads are a very effective way to get people to click through to your site, so if you haven’t been using them yet, it’s time to start.
For more help with marketing your real estate company, don’t hesitate to contact us at DL Marketing today!