Just like any other business, marketing is at the core of your law firm. Advertising strategy for legal firms is similar to other businesses, but does have a couple more considerations. A large part of brand building for law firms is your online presence. The Internet is where people go to research you and your firm. Make a good impression online to gain more clients. There are several things to consider when doing this.
How to build your brand online:
Make sure you have a great website.
When people learn about your law firm, the first thing they will do is search for it. This is the first step in their research and you need to make a good impression. Keep things such as color and font size in mind. These things can help attract people to your website. It’s also important to use high quality photos on your website.
Write content with SEO in mind.
You want to come up higher in search results, so write your content with SEO in mind. Make sure to use keywords relevant to your law firm. Use the city that you run your business out of as well.
Use social media outlets effectively.
Advertising strategy for legal firms wouldn’t be complete without making sure to engage with people through social media. Respond to any questions, comments or complaints within 24 hours.
Include testimonials on your website and social media.
Brand building for law firms needs to include testimonials. These testimonials will show potential clients that your law firm is reputable and capable of handling their case. This is a valuable tool in marketing.
Produce new content.
Your website needs to add new content in order to keep people interested. A blog is a great way to do this, but make sure that you update it on a regular basis and produce interesting content. Be careful not to take on too much here because it’s easy to fall behind on blog posts.
Don’t forget email marketing.
Email marketing is still a great strategy for marketing. Keep in contact with past clients to help inspire referrals and gain new clients.
Consider hiring a marketing company that specializes in law firms.
In order to help you build your brand, you may want to consider hiring a marketing company. This company will help you build a professional website and help with your marketing plan.
If you use the tactics above, you can build a great website and gain more clients. Contact us with any questions and for more information.